The posters are displayed in buses and in GP surgery patients abuse of accidents and emergency services in a hospital Buckinghamshire costs more than ￡ 1.5 m per year, a health trust claims. Toothache, contraception advice and pregnancy tests are cited as reasons for up to 90 people visit Stoke Mandeville Hospital unduly every day.
NHS Buckinghamshire aims to discourage people with small ailments attending.
If victim is used correctly says the confidence that the extra staff dealing with abuse could send to other clinical areas.
The campaign is based on a poster showing five patients in accidents and emergency situations, but only one of them requires emergency aid.
"Real-life examples"
A man with chest pain, that "absolutely has to go to accident and emergency or call 999" stands next to a woman with a small Gash on her finger, a child with poor earache and a young woman who emergency contraception.
A young man with flu and a rugby player a bag of frozen peas to a minor sports injury also function to clamped.
NHS Buckinghamshire said if savings are made, it could spend the ￡ 1. 5 m costs on the development of other clinical areas, more nurses, better equipment and in health centres in the Community.
Chief executive Ed Macalister-Smith said: "what makes the poster so strong that the used examples are real.
"We know that people use A&E as a quick-fix drop-in Centre.
"But there are other services that are better suited to help, often with shorter waiting times, and that's where people with less severe symptoms must go for help or advice."
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